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Zhanjiang rice cooker industry has 30 years of history, the late 70s of last century, has cultivated the reputation the country’s “triangle”, “hemisphere” brand rice cooker-known brand names. Zhanjiang has formed a rice cooker industry chain. Now “China’s rice cooker industry base,” settled in Zhanjiang, give us a good opportunity for development, but how to “China’s rice cooker industry base” This piece of plaque caused by pure gold content of the flagship fight to seize power in the world rice pot, “Heights” is that we Zhanjiang rice cooker industry “second pioneering” key.

At present, Zhanjiang has become China’s rice cooker industry’s largest and most concentrated areas, but also the world’s largest production base. It is learned that the city last year, the annual output of rice cooker for 50 million units, accounting for more than 60% of global production. This is a welcome message, but there are also many hidden behind the happy: the so-called “largest production base”, which we at this stage is based on the amount of wins, not winning by quality. Zhanjiang Song, president of Asia to support the Consumer Electronics Association said, “Although the ‘Zhanjiang made’ rice cooker in the global is a large number, but the majority also belong to follow the model, while the ‘Zhanjiang made’ the biggest deficiency is the relatively low grade of products, level of innovation is not high. “

Zhanjiang, a rice cooker average selling price was 120 yuan or so, the relative concentration in the low-end area; while some well-known brands on the market an average price of 1,000 yuan products, focusing on high-end products, its sales profits than the “Zhanjiang production “of the sales profits of at least 10 times higher. This can be seen high-end products and low-end products on the huge gap in profit. Therefore, improving the core competitiveness, increase R & D investment appears to still important. In the city’s key enterprises in 2005, rice cooker was found on the questionnaire, put more R & D enterprise, the higher technological content of products, the total profit made on the higher and lower contrast.

This year, there is one thing to allow journalists to have mixed feelings, a Chinese student returning to visit relatives in Australia the first thing to do is to buy a rice cooker, he told reporters, “foreign supermarkets offer a rice cooker for at least three thousand yuan, while in Zhanjiang to buy a take home as long as more than 100 yuan. “And there are more than half of the world’s rice cooker produced in Zhanjiang, export average price is also just 120 CNY 1. Can be seen, Zhanjiang rice cooker industry in the delivery of products to the world at the same time, without conveying its own brand, in addition to a small part of the well-known enterprises, mostly based on OEM basis (that is OEM production or commission processing business), most of profits have been strong international brand giants make away.

In addition, according to incomplete statistics, there are 880 over Zhanjiang, household electrical appliance enterprises, 80% of the production of rice cooker, rice cooker has more than 500 brands. At first glance a very pleasant surprise, corporate tax revenue for the creation of more naturally and more can take a closer survey of key enterprises in Zhanjiang rice cooker, the annual income of 5,000 million yuan of the large enterprises, only 30 more than the rest are mostly small businesses . Undeniably, Zhanjiang in the building of local enterprises and brands have a good performance: the top ten producers in the rice cooker, Zhanjiang in which there are four companies ranked; four state-level famous brand in China, Zhanjiang, a “hot “and” red card “which ranked 2; and has a well-known trademarks and brand-name products in Guangdong 7. But compared to more than 880 enterprises, more than 500 brands view, could not utter the names of companies and brands can be said that a large number, while the woods will inevitably What kind of bird has a big, low-level competition, will only hinder the industry’s pace of development.

Marketing Master Milton Kotler has said that in the United States, any one large appliance store, a commodity brands are basically the same three or four; in China, each region has its own brand, one of the most ordinary rice cooker, there are thirty or forty kinds of brands. This not only shows that the Chinese brand of a systematic comparison of disorder and fragility, but also that the market here is not smooth. Obviously, to do bigger and stronger Zhanjiang rice cooker industry, enterprises should integrate resources, powerful alliances, and concentrate on a few big brands is the general trend. “Stand alone”, the “chipping away” and the pattern of economic integration in today’s world a far cry from, will significantly weaken the international competitiveness of our products.

Therefore, only those with high-end products, world-class brands, in order for Zhanjiang rice cooker industry in the global “flying up”; no-core technology and brand companies, only a supporting role for others to do the flying. “China’s rice cooker industry base,” the name for itself, gave the Zhanjiang a good flight platform. Now, Zhanjiang rice cooker industry is seeking from the “Follow” to “lead-type” transformation: Organizing industry to revise the existing national standards, improve technical threshold, the implementation of the enterprise 3C certification. Meanwhile, the city’s famous rice cooker manufacturers Hongzhi Appliance Co., Ltd. is applying for provincial-level enterprise technical centers, and national testing center. We look forward to, Zhanjiang rice cooker industry from “industrial base” to “industrial Heights” take-off.